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By Hawaii standards, the booth price at the 2004 Fiery Food Challenge and the jet fare to Fort Worth were cheap and we'd never been vendors in a Food Show, only attendees. We only had a couple of accounts on the Big Island for our new Hula Girl Chipotle Habanero Hot Sauce and so we entered the product in the Fiery Food Challenge and forgot all about it till we got there.  We really only went to Fort Worth because we thought it would be a sort of working vacation and we could try out Tex-Mex food and those delicious Texas baby back ribs.

At the Trade Show awards dinner, we won 1st Place in the Hot Sauce category and the people at our table were explaining to us how this would help our hot sauce sales big-time.  About an hour went by and we were exhausted and about to go back to our room
when one of the hosts signaled us to come up to the front. We were sitting way in back and weren't even aware that we had won the grand prize, the Best of Show Award among over eight hundred other products at the show.
It just so happened that High Noon Productions was filming an hour long Special for the Food Network Channel called "All Fired Up". It aired about nine months later and the Food Channel used it as a filler many times to this day.  It helped our sales a lot.
              The LORD certainly has a sense of humor.
Best of Show Award
Hula Girl Chipotle-Habanero Hot Sauce
2004 Fiery Food Challenge
Will Rogers Center
Fort Worth, Texas
2nd Place Ribbon
Hot Sauce Category
Hula Girl Red Jalapeno Hot Sauce
2005 Fiery Food Challenge
Will Rogers Center
Fort Worth, Texas
1st Place Award
Hot Sauce Category
Hula Girl Chipotle-Habanero Hot Sauce
2004 Fiery Food Challenge
Will Rogers Center
Fort Worth, Texas
3rd Place Ribbon
BBQ Sauce Category
Hula Girl Smokin'  BBQ Sauce
2005 America's Zesty Best Show
Orange County Fairgrounds
Orange, California
Jill & Roger - Best of Show
Our First Booth
1st Place Award
Wing Cook-Off
Hula Girl Hot Honey Wing Sauce
2005 America's Zesty Best Show
Orange County Fairgrounds
Orange, California
Our Table, Winners All
©2007 Roger Simpson
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